The staff

The Higher Certificate in Communication and Fashion Management (CGM), is created as a private title from the Centro Universitario Villanueva, private institution affiliated with the University Complutense of Madrid.

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  • Paloma Díaz Soloaga

    Paloma Díaz Soloaga

    Paloma is the Program Director of the Degree in Fashion Communication & Management of Villanueva University College.

    She graduated in Advertising and Public Relations at UCM, in Journalism at UC3M(Universidad de Carlos III, Madrid) and holds a doctorate in Advertising and Public Relations by UCM. A Visiting Research Scholar at the University of Harvard, at FIT New York and at the University of Illinois, at Urbana Champaign, Il. She worked for 5 years in Telva, the principal Spanish women’s fashion magazine. She was Director of the area of Communication and Fashion at ISEM Fashion Business School, Madrid.
    She has taught at Villanueva University College since 1999 and at UCM since 2001.

    She directs the Observatory on Advertising and Society of Villanueva University College, where she coordinates research into Fashion Culture and she is part of the UCM Research group SOCMEDIA (Society & Communication Media), which studies the influence of the media on different social groupings.


    She has published “How to manage fashion brands. The importance of Communication” co-edited by CIE Dossat and Interbrand (2007). She contributes articles to the national newspaper “El Mundo”, to the magazine Communication Strategies (EDIPO Group) and she has published research articles in Spanish and international academic reviews. She is a regular speaker at the Clothes Museum, Madrid, and guest speaker in many Spanish and overseas universities, notably in Italy and the U.S.A. She is member of the Editorial Board of the Journals Fashion Marketing and Management and Communication Theory.

  • Carlos Delso

    Carlos Delso

    Profesor de High Performance Retail en el Título de Comunicación y Gestión de Moda CGM.

    Licenciado en Ciencias Económicas y Empresariales por la U. de Alcalá de Henares, P.D.G. por el IESE y actualemente doctorando en Investigación y Técnicas de Mercado por la Universidad Pontificia de Comillas (ICADE).

    Su experiencia profesional se ha desarrollado en los departamentos de Ventas y Marketing de varias compañías del sector Consumo y Telecomunicaciones, (Unilever, Pepsico, Johnson & Johnson, Xfera Móviles: actual YOIGO). Dentro del grupo LVMH comenzó en 2002, como Director General de GUERLAIN para España y Portugal. En la actualidad, desde Enero del 2007, es Director General/Consejero Delegado de Louis Vuitton para España, Portugal y Marruecos.

    Profesor del Departamento de Marketing de la Universidad Pontificia de Comillas (ICADE).

    Lleva a cabo otras actividades docentes: Profesor Asociado del Colegio de Dirección del IE Business School,profesor del Master en Comunicación USP-CEU, colaborador académico ISEM.

  • Victoria Anne Muller

    Victoria Anne Muller

    Directora Académica del Título en Comunicación y Gestión de la Moda CGM y profesora de Panorama Internacional de la Industria de la Moda en el Título de Comunicación y Gestión de Moda CGM.

    Graduated in Law from UCM and obtained the PMD (Program for Managerial Development) of the IESE Business School UNAV in 2008. While studying the Post graduate course in Fashion Firms at ISEM Fashion Business School, she worked on promotion of the school and selection of future students.

    Her work in Amorós & Arbaiza was related to individual wealth management, establishing and monitoring private investment portfolios.


    In 2007 she became Assistant Director of the FCM degree program. She teaches the course “The International Fashion Industry” and is currently engaged in research in this field. She is a “Visiting Research Scholar” at the University of Harvard, at The Fashion Institute of New York and at the Bocconi University of Milan, Italy.


  • Carlos Magro

    Carlos Magro

    Profesor de Creación de una marca de moda en el Título de Comunicación y Gestión de Moda CGM.

    Diplomado en Publicidad por el Centro Español de Nuevas Profesiones, cursó posteriormente un Máster de Identidad Corporativa en el Instituto Europeo di Design (Madrid).

    Actualmente desarrolla su actividad como Design Manager en la consultora de marcas internacional Interbrand (Madrid). Su visión profesional es la de contribuir a que las marcas mantengan un alto nivel de calidad creativa a través de su gestión, diseño y comunicación para así alcanzar grandes logros.

    Desde sus comienzos en Interbrand, Carlos ha trabajado para clientes como Coca-Cola, Danone, San Miguel, Esprit, Multiópticas, Supermercados DIA, Calvo, Banco Popular y Bagration, entre otros. La carrera de Carlos comenzó en publicidad como Director de Arte en agencias como Leo Burnett, Euro RSCG y Grupo Lorente.

    En el ámbito de la docencia, Carlos es miembro jurado de la tesis final de los alumnos de diseño del Istituto Europeo di Design, además de formar parte del claustro de profesores invitados del Máster de Identidad Corporativa de la Escuela Superior de Diseño ELISAVA (Barcelona) y del MBA en Dirección y Gestión de Empresas de Moda de la Escuela Superior de Negocios y Nuevas tecnologías ESDEN.

    En Leone (Leo Burnett), fue galardonado con un Gold Award en 2003 PROMAX PROMOTIONS & MARKETING AWARDS. En Grupo Lorente quedó finalista como joven valor en los Premios Imán de la FECEMD y obtuvo un Imán de plata en el año 2.000.

  • Belén Torregrosa

    Belén Torregrosa

    Profesora de Eco Moda en el Título de Comunicación y Gestión de Moda CGM.

    Formada en Coolhunting por el Future Concept Lab de Milán, trabaja como formadora y freelancer para proyectos de coolhunting e innovación empresarial, aplicando a marcas y productos las tendencias emergentes en comunicación, diseño y márketing.

    Entre sus últimos trabajos se encuentran "The Global Nomads Project", un proyecto para la marca de calzado Preventi que busca promover las sinergias entre el mundo de la moda, la cultura y el diseño; "El cine que sueñas", un experimento creativo basado en libretas viajeras, realizado para el Centro de Estudios de Ciudad de la Luz de Alicante, y el diseño de un nuevo packaging porta-palmeras para Spalm.es

    Además compagina sus proyectos de Coolhunting con la formación, impartiendo cursos para C4E Consulting Services y también como responsable del área de Coolhunting de la escuela de diseño Esecav. Desde 2010, trabaja con el Future Concept Lab de Milán para la implantación en España del Trendsgymnasium, una plataforma on-line de formación en Coolhunting, y ha sido invitada a impartir docencia en la UA, FCOM Navarra y el IED, entre otros.

    Bloguera desde el 2009 de un rincón de la 2.0 llamado Coolnalism, Belén colabora también con otras bitácoras de tendencias como BCNtrendslab y C4E.

  • Mariam Vizcaíno

    Mariam Vizcaíno

    Profesora de Arte y Moda en el Título de Comunicación y Gestión de Moda CGM.

    Doctor in the History of Art by UCM and active as an honorary member of the Modern Art Department of the University.

    At Villanuieva University College, she has taught, among other courses, History of Contemporary Art, History of Ancient & Medieval Art, the Language of Image and Philosophy of knowledge & culture. At present she teaches Contemporary Artistic Movements in the School of Communication. She has also taught courses on Baroque and Rococo Art and Western Art at the University of Suffolk (UK) and courses on the History of Art and Iconography at the Universidad San Pablo-CEU, Madrid.

    Among her published Works is “El pintor en la sociedad madrileña durante el reinado de Felipe IV” - Madrid society painters during the reign of Philip IV (published by Fundación Universitaria Española), and she has edited the book “La mujer en las artes” - Women in art (published by CEU Ediciones). She has contributed to numerous other works such as “Miradas de Cine” (Ed. Dossat) or “Van Gogh – la pintura como razón de vida” (Ed. CEU) in which she examines the relationship between the cinema and painting. Among her lectures and contributions to the media, worthy of mention are the lecture “Artistic Vanguard and Fashion: Sonia Delaunay” and the program on Spanish National Radio “Following in the footsteps of Coco Chanel”

  • Juan Mari Izquierdo

    Juan Mari Izquierdo

    Profesor de Fashion e-commerce en el Título de Comunicación y Gestión de Moda CGM.

    Licenciado en Ciencias Económicas, especialidad Internacional por la Universidad del País Vasco y MBA por la Vrije Universiteit Brussel. Coautor del “Manual de la Unión Europea para las Pymes”, empezó su carrera como consultor en temas comunitarios y subvenciones europeas para las Pymes, primero en la Cámara de Comercio de España en el Benelux y posteriormente en la Cámara de Comercio de Madrid.

    Tras esta experiencia orientó su actividad profesional hacia el retail de moda, siendo nombrado Country Manager de Induyco, S.A. en el Benelux, desarrollando las cadenas, Tintoretto y Sintesis en estos países.

    Después de 5 años en Bélgica, fue nombrado Director Internacional, pasando a dirigir las cadenas de retail de la empresa en Portugal, Francia, Benelux y Alemania, además de las franquicias en países fuera de Europa. De este cargo, pasó a ser Director Comercial de Coronel Tapiocca durante más de 2 años y del Grupo Caramelo durante un año más. Actualmente es el Director Comercial de la empresa de ventas privadas en internet, Buyvip, S.L.

    Fuera del ámbito profesional, ha sido miembro de la Selección Española de Hockey sobre Hielo durante más de 15 años.

  • Miguel Cernuda

    Miguel Cernuda

    Profesor de Finanzas en el Título de Comunicación y Gestión de Moda CGM.

    Graduated in Business Studies & Senior Management at UCM, graduated on the PMD (Program for Managerial Development) at the IESE Business School (UNAV).

    His professional training began as Assistant to the General Manager of the construction company Reinhold Ulloa for three years, and from 1994 to 1997 he was Accounts Manager of the multinational Continental Oil. Over the next decade he was Finance Manager of two large companies in the optical sector, first in EMPORIO OPTICAL, and later in ALAIN AFFLELOU with a network of 700 outlets and 400 employees.

    In 2006 he began working in the world of fashion as Finance Manager of COMPLEMENTOS INNOVACION Y moda Inc, a shoe and women’s accessories chain operating under the names of Adela Gil and Hazel.
    At present he is Finance Manager of GOCCO CONFEC, S.A. This chain has 62 proprietary shops, 41 points of sale in El Corte Inglés, 18 franchises in Spain, 4 Outlet stores and two franchises overseas.


  • Rocío Ortiz de Bethencourt

    Rocío Ortiz de Bethencourt

    Profesora de Merchandising de la Moda en el Título de Comunicación y Gestión de Moda CGM.

    Rocio is a graduate in Business Studies at CUNEF (UCM), holds the PMD (Program for Managerial Development) of the IESE Business School (UNAV) and an MBA in Fashion Companies. She taught and was Director of Finance and Accounting at European Business School (part of Villanueva University College) from 1992 to 1998.

    She was a founding member of ISEM Fashion Business School, Madrid and worked as General Manager and Vice-president of the Tecnomoda Foundation from 2000 until 2007.
    At present she is General Manager of GESMODA, a consulting firm which she founded with the aim of researching and disseminating management models of fashion firms, consumer behavior in the sector and visual merchandising.

    She has taken part as speaker in congresses such as “Tourism, culture and fashion: quality differentiation”, organized by the Madrid Regional Government; “VII Encounter of Prestige Brands” organized by the IESE Business School; “Fashion Congress”, organized by the University of Navarre; “II Sectorial Meeting of Visual Merchandising” 2005 organized by ISEM Fashion Business School; “the Managing of Creativity” 2005, University of Valladolid; “IV International Retail Congress” Chile 2007 and “Consumer Behavior” organized by Repsol YPF in 2006, among others.


  • Iñigo Alonso

    Iñigo Alonso

    Profesor de RRHH en las Empresas de Moda en el Título de Comunicación y Gestión de Moda CGM.

    Licenciado en CC. Económicas y empresariales por la Universidad Pontificia de Comillas en 1990 y Licenciado en derecho por la misma universidad en 1989.

    Toda su trayectoria profesional se ha desarrollado dentro del Grupo L´Oréal España. Comenzó en Control de Gestión de Lancôme en la división de productos de Lujo. A los dos años pasó a ejercer de Adjunto al Director General Financiero y de Operaciones. Dos años más tarde fue nombrado Director de Gestión y Logística de la División Cosmétique Active.

    Posteriormente ocupó la Direccción Comercial de Vichy.

    En 2001 alcanza la Dirección General de La Roche-Posay y en 2004 la Dirección de RRHH del Grupo L´Oreal España. Desde 2009 es el Director Comercial de División Cosmétique Active

  • Olivier Vallecillo

    Olivier Vallecillo

    Profesor encargado de dirigir el trabajo de fin de curso del Título de Comunicación y Gestión de Moda CGM.

    Olivier graduated from the University of Saint Louis in Business Studies, with specialization in finance. He holds a Master in Communication of Multimedia Corporations and the PMD (Program for Managerial Development) of the IESE Business School (UNAV).

    For the last ten years he has been CEO of GLOBALLY, a consulting firm specializing in Lifestyle: his clients include Nokia, Loewe, Cibeles Fashion Week, ARCO, Hackett, SPF, Belstaff, Pepe Jeans and Patek Philippe among others.

    Previously he worked as a consultant in Paniagua Consulting and was a Managing Partner in OC&M. Between 1995 and 1999 he planned the communication strategy of companies like Disney, Nivea, Procter & Gamble and Pillsbury Ibérica.
    He is an Associate Professor of “Strategy, Planning and Creativity of Communication Campaigns” in the Master of Communication Management at CESMA Business School, and also teaches “Programs of Strategic Communication” at EAE Business School.


  • Lidia A Costa

    Lidia A Costa

    Profesora de Periodismo de Moda en el Título de Comunicación y Gestión de Moda CGM.

    Lidia graduated in Journalism from UCM. Since 2004 she has worked as fashion editor in the magazine Style/RBA. She has also worked on other magazines such as Tendencias as a fashion, music and life-style editor.

    She has contributed to many other publications, such as the daily newspaper La Razón, in the section “Vivir mujer”, the guide On Madrid and the magazine Vanidad.


  • Silvia Lopez Aguirrebengoa

    Silvia Lopez Aguirrebengoa

    Profesora de Sistemas y Procesos de la Industria de la Moda en el Título de Comunicación y Gestión de Moda CGM.

    Silvia graduated in European Business Studies at ICADE, Madrid (Universidad Pontificia de Comillas) and Middlesex Business School, London. After her stay in London (1988-91) and in Brussels (1992) where she worked for the EEC, she played an important role in the international expansion of the Q-ELLOS, a bespoke shirt-making chain, especially in the opening of sales outlets in the U.K., Belgium and Portugal.

    Her professional career is closely linked to the French hypermarket chain Carrefour where she worked for ten years in the central Textile Buying department: first as Product Manager of men’s, women’s and children’s underclothes and socks, and later as Line Manager of Children & Young People’s clothes and women’s underwear. Finally she became Category Manager and was responsible for defining strategies in Women’s and Young People’s apparel.

    From 2005 to 2007 she was Chief Buyer of TRUCCO (InSitu Inc.) a clothing chain, and headed a team of 20 which was responsible for design, buying and supplies.

    At present she is area manager for design and purchasing in the Urban Woman and Denim departments of Sfera Joven (El Corte Inglés Group), where she began in 2004 as New Projects-Visual Merchandising and Store Image Manager.

    Silvia is no stranger to a number of NGOs and has taken an active part in raising funds, finding contributors and organizing events such as Infancia con futuro (Infants with a future). She helped to extend the commercialization of local hand-made textile products through the Carrefour Solidarity Foundation and Codespa.


  • Miguel Angel Martín Cárdaba

    Miguel Angel Martín Cárdaba

    Profesor Sociología de la Moda en el Título de Comunicación y Gestión de Moda CGM.

    Graduated in Philosophy from the University at Navarre, where he won 3rd place in the National Graduating Students’ GPA award, M.A in Sociology at UNED (Universidad Nacional de Educación a distancia) and Doctor in Information Science at the School of Sociology VI at UCM.

    He has been a “Visiting Scholar” at the London School of Economics where he was Class Teacher in Marketing at the Interdisciplinary Institute of Management.

    At present he teaches Psychology applied to Advertising and Public Relations, and Anthropology at Villanueva University College. He is also Visiting Professor at the School of Sociology VI of UCM, and teaches the course “Communication & Persuasion” in the Master Program “Institutional & Political Communication” organized by UC3M (Universidad de Carlos III, Madrid) in conjunction with Unidad Editorial Group.

  • Jerónimo José Martin

    Jerónimo José Martin

    Profesor de Cine y Moda en el Título de Comunicación y Gestión de Moda CGM.

    Film director, script-writer and tv presenter, along with Juan Orellano, of the program “Pantalla Grande” shown on Popular TV since 2001. For his work on this program he has received the Best Movie Program Prize awarded by the TV and Radio Audience Association, and the Fotograma y Medio de Fomento del Cine Prize awarded by the internet radio station Radiocine. As a movie critic, he makes frequent contributions to TV, radio, magazine and agency reports, including Humanitas in Santiago (Chile)

    With Antonio R. Rubio, he co-authored the book Cinema and the French Revolution (Rialp 1991), is co-author of Brief Encounter – studies of 20 contemporary film directors (CIE/Dossat 2000, 2004) and for fifteen years has written the CIE/Dossat annual Guides to Cinema Criticism.

    He has been president of the Cinema Writers Guild since 1999 and jury member for their national prize awards. He has also been a jury member for other prizes and film festivals, including the daily paper ABC, AICA-Caja Madrid and Spanish National Radio (RNE). In 2003 he was awarded the Puente de Toledo Prize for the best cinema critic during the Carabanchel Spanish Film Week.

  • Amalia Descalzo

    Amalia Descalzo

    Profesora de Historia del Traje en el Título de Comunicación y Gestión de la Moda CGM.

    Doctor in the History of Art by UAM (Universidad Autónoma de Madrid); Amalia wrote her thesis under the direction of Academy Member Alfonso Pérez Sánchez on “The portrait and fashion in Spain 1661-1746”. She is a member of the Scientific Committee of the Clothes Museum of Madrid in whose research department she works as a specialist in historical clothing. She teaches on this subject at the School of Art and Antiques of UAH (Universidad de Alcalá de Henares) and also in the Master program on “Antique & Fine Art Assesmentr” of that university.

    Director of the area of Culture & Fashion at ISEM Fashion Business School, Madrid, she also teaches at ISEM in the Master program “Management & Communication in fashion firms”. With Carmen Bernis and Amelia Leira, she co-authored the book “History of Clothes and fashion in Spain” at present in the catalogue of the Spanish Ministry of Culture. She co-directed the international congress “Dressing the Spanish way – the prestige of Spanish fashion in the European courts of the XVI and XVII centuries”. She has appeared in the catalogues of numerous exhibitions.

  • David Contijoch

    David Contijoch

    Profesor de Fashion e-commerce en el Título de Comunicación y Gestión de Moda CGM.

    Graduated as a Telecommunications Enginner from Universidad Politecnica de Catalunya, he later obtained an MBA at IESE Business School.

    He has developed his professional career in service companies. He has been Capital and Personal Assets Director in Avenir, Managements Director at LPR LOGISTIC PACKAGING RETURN IBERICA, TUI GROUP and General Director of LIMPISA affiliate at Grupo Norte.

    He is founder and director of IVISUAL, a Field Marketing Services company and in 2007 became Spain Country Manager of BuyVIP, until it was bought by Amazon. He is currently Sales Country Manager of the Group in Spain.